Are You Ready To Take “The Wear It 30 Times” Challenge?

Today we are starting to discuss slow fashion and offer you some pointers on how to start the slow journey for yourself, right now. The good news is we are on the journey with you every step of the way and so are many others. So you are definitely not alone in this learning process. Yay.

We know how hard it is to make a conscious effort to slow down our buying habits. We are all surrounded by advertisements on a daily basis specifically designed to make us want more, even if we don’t need it. The slow fashion movement is about resisting these overly tempting traps, ending our fast fashion habits and making the most out of our clothes. Most importantly choosing our clothes for love over lust and quality over quantity. Within this article we are featuring some our most loved clothes, as always photographed Josh.

 

#30Wears

#30Wears
My fav outfit of the summer, good for mix and matching, and generally feeling like a big kid

So I just want to clarify this is not about quitting shopping all together, the opposite, it is about valuing each piece we buy as much as possible and wearing it with pride until your hearts content. We think this is a much healthier way of shopping, not just for your own sanity and bank balance, but for our lovely planet.

Personally, outfit repeating has always give me much enjoyment, maybe I am weird but it is true. From a young age I remember, after finding an outfit I loved, my Mum always having to force me out of them (to her despair). It has taken me a while to realise I still have a similar mindset, the idea of fast fashion has never overly appealed to that part of me, and it feels good to finally accept it.

 

#30Wears

#30Wears
I have recently saved this oldie from the back of the wardrobe, loving wearing it again

 

A really easy way to start embracing slow fashion is through the #30wears campaign, this is such an easily adaptable concept and will help us all become more conscious consumers. Started by Livia Firth and Lucy Siegle, two experts in the field of ethical and sustainable fashion. The sole purpose being to ask ourselves the question before we make it to the check out…would you wear this 30 times? If the answer is no, then put it down, don’t buy it.

The 30 wears campaign asks us to look at clothes a little more objectively, getting us all out of the habit of seeing clothes as a disposable commodity, and helping us to gain the full potential from our purchases. This will also help ensure that our hard earned money is well spent on clothes that will enrich our lives. Livia Firth wants us to “re-engage with the clothes we wear, thinking of them as investments rather than disposable easy come, easy go pieces.”

 

#30 Wear

#30Wears
My old faithful leather jacket, beyond durable and timeless. It is great for layering over a hoodie when the weather gets chilly

 

The bottom line is we need to look at this as a positive, we are trying to help you see that there is joy in owning less. It is not about punishing ourselves or being overly frugal, it is about appreciation for our things by buying more efficiently.

The long term effect of following this mantra is really worth while as it will help reduce the amount of clothing ending up in landfill every year, by extending the life span of the clothes we have. It has been said that 300,000 tons of clothing waste ends up in landfill every year (WRAP report’ 17). I will let that sink in.

Choosing better quality clothes, looking after them, wearing them 30 times or more, and extending the average life of clothes, by just three months of active use per item, would lead to a 5-10% reduction in each of our carbon, water and waste footprints. Garments that last longer reduce production and processing impacts, but only if new purchases are avoided. (WRAP report’ 17)

 

#30Wears

#30Wears
Can you tell that these Dr Martens have been worn a little more than 30 times? (We have a whole blog post dedicated to these babies)

 

Now this sounds really boring to mention but also more energy efficient washing and drying of clothes, has been proven to reduce the carbon footprint of our clothes too, such as doing bigger loads, line drying and reducing the temperature of the wash cycle. It can also help your clothes last longer if you avoid over washing. These simple changes reduce our collective yearly carbon footprint in total by 700,000 tonnes CO2e (3%).

We think this is great news! As this proves that us as consumers have the power to effect change in our day to day lives. So if you are feeling frustrated, like you can not make a difference, we are here to tell you that is not true. Individuals can effect change through making small conscious changes. Displacing the knee jerk reaction to buy new is the strongest most impactful thing we can do right now as individuals when it comes to fashion.

 

#30 Wears

#30 Wears
My beautiful Seek Collective silk colour blocking dress. Really great in the summer for a super comfy and easy to wear piece, also great in the winter for layering over jeans and a tee.

 

There is no shame in wearing the same outfit multiple times, quite the opposite. Since being on the slow journey I have found myself seeing my wardrobe differently. I haven’t found dressing for work in the morning as stressful, the dreaded feeling of looking into your wardrobe and screaming, “I HAVE NOTHING TO WEAR.” 

This feeling has stopped, (and it has not gone unnoticed by Josh), instead now I think more logically and understand what I am missing, which will make the next shopping trip much more focused. I have also had a lot more fun mixing new outfits together that I normally would have never considered, which has been fun and made me feel better than ever.

 

#30Wears

#30Wears
My blue denim jacket is looking a little battered, but I am working on personalising it to give it lots of character

 

So my advice would be, if you can imagine your self wearing it 30 times you should consider buying it. If you can imagine yourself wearing it more than 30 times, maybe even for years, don’t even think about it. BUY IT. Your life will become easier in the process and your bank balance will thank you in the long run! You might even feel like you are making a statement, and isn’t that what fashion is supposed to be all about?

I think you are ready! Go on you know you want to! Start the challenge today and see your clothes differently. We hope that you are looking forward to being part of the sustainability solution.

 

#30Wears
My Fav T-shirt, I am an 80’s geek

 

We hope you enjoyed this post and that perhaps it has led you to think about your wardrobe and how often you wear your clothes.

Tell us what do you think about the #30wears initiative?

Lots of Love

Lottie xx

Founder of Into The Eco

 

#30Wears

#30 Wears
PS. I didn’t want to leave Josh out. Here is a picture of his beautiful Seek Collective shirt. He has looked great many a days in this.

9 thoughts on “Are You Ready To Take “The Wear It 30 Times” Challenge?

  1. Hi Lottie
    Great blog, as you know I wear all my clothes much
    more than 30 times it’s untill Jill gets fed up of seeing me wearing them lol
    Then we donate them to the Heart Foundation so it’s helps someone else and the charity benefits too
    Keep smiling Love you xxx

    Liked by 1 person

  2. This is great, I do something similar when buying things, first I really think if it goes with my style or if it is just an impulse buy, then I think 3 different ways to wear it with what I already own, if I can’t find three different outfits at that moment I won’t buy it, tbh now that I think about it, I do tend to have some impulse buys but most of them are pieces I’ll wear forever and ever 🙂

    https://danielasoriano.com/

    Liked by 1 person

    1. That is such a good way of thinking! I am trying to do the same with all my new purchases too.
      It is actually really counterproductive when buying something new, getting home only to realised you actually don’t have anything to wear your new item with, so then you buy even more.
      Everyone will still give into impulse buys at some point in time I am sure, but as long as the mentality of wear it once then throw it away is moved away from, then I think there is some progress!!
      Thank you so much for taking the time to read and reply! This means a lot xxx

      Liked by 1 person

  3. What a great article Lottie.
    I’m also a big believer of recycling and I still wear outfits that I bought 23 years ago (just don’t ask my age)!
    Clothes I no longer love or can not fit in, I simply donate them to local charity. And we can always restyle what we’ve got, right?!!!
    Thank you for sending the message out!

    Vivienne X

    Liked by 1 person

    1. Thank you so much for your feedback Vivienne! I am glad you enjoyed the article!
      Haha I promise not to ask! I am sure you are still looking great in your old faithfuls!
      I have had a lot of fun seeing old clothes differently and mixing them with other items I never thought of before. Just a little imagination can go a long way.
      Giving to charity and recycling old clothes is a great thing to do, it does take more time but I hope that someone in the world can find a good use for the clothes we give away.
      I really enjoy having a look around the charity shops too, I recently found a beautiful dress, so now that has a new home with me!
      Have a great day xxxx

      Like

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