Hello, Slow fashionistas and I hope new friends.
My Name is Lottie, I am a fashion and graphic designer by profession. My partner, Josh is a talented photographer and videographer. Together we created, Into The Eco.
A bit about my background.
Designing commercial clothing has always been my passion, upon graduating it felt natural for me to seek work within high street retailers. My goal was to design clothing that people would cherish and wear often. I was ideological and wanted to feel truly connected to people through my work. Unfortunately, working in fast fashion, that was easier said than done. The industry as a whole has become totally unsustainable for most workers and the planet.
Working in fast fashion has been an enlightening experience, but after 6 years of hustling, I decided to take a much-needed break to focus on finding more rewarding work that aligns with my values.
What We Are About.
It felt natural for us both to combine our experience and work together. Discussing slow fashion and sustainable awareness, with the aim to reach out to people who believe in better. We hope to empower consumers by making creative and engaging content, that we believe in. We are part of the revolution speaking out about the benefits of slow fashion, on a mission to prove, it really is cool to care.
I’m a proud outfit repeater and believer that every little helps when our actions are multiplied. Fashion should never cost the earth. Caring about ethical and sustainable fashion goes hand in hand with caring about the environment. Our actions are all connected.
We don’t hold the answers, but this won’t stop us from asking questions. Who’s with us?
Every day we are amazed to see the number of people who really care and we can not wait to connect with you.
Love, Lottie xx