Zero Waste Week has just come to an end. It is a grassroots campaign that takes place every year on the first week of September, raising awareness all over the world about the environmental impact of waste. Empowering us to reduce our own waste and changing old daily habits hopefully all year round.
The campaign lasts for one week and has been surprisingly easy for us. We were really prepared, ready for our trip away. That is all it takes to start, a little prep and forward planning. Long term, the campaign asks us all to consider if we can do better. Challenging people all over the world to dramatically reduce their waste, for good.
Can you do better? The answer is normally yes. In a world literally drowning in plastic, there are so many small easy swaps, that make a difference.
About a month ago at the hight of the British heat wave, we made our way to south London to meet Sophie Dunster, the brains behind the ethical brand, Gung Ho. Today, we are sharing the video while there. Sophie was kind enough to show us her beautiful container studio, and her quirky home on a houseboat.
Sophie’s designs are vibrant and interesting much like herself. Her colourful personality and passion comes through in all of her designs. Having been raised living a low carbon lifestyle, it’s no surprise that Sophie has made it her mission to push the boundaries of sustainable fashion.
We are on a mission to prove that fashion can help bring about positive change. Gung Ho helps people to make an impact in their daily lives, which is something we really love and talk about, like, all the time.
Call her a model, an eco-activist or a vegetarian, we just call her Jess, but she is all of those things and more and we love her for it. She has been so supportive of our vision at Into The Eco, so it was a joy to be able to use her talents in our latest photo shoot.
We are calling Jess our eco-conscious model, we classify her as a fellow eco-warrior, doing what she can to make a difference. She is passionate about her strict vegetarian diet, recycles everything she uses, refusing plastic where possible, buys into cool fashion brands, powers her flat with a green supplier, and is pleasantly vocal about all of the above. She also adopted all of our plants off us when we left London and is kindly keeping them alive while we are away. Something that we are super grateful for.
Festival Season is upon us. Are you heading to a one this summer? Festivals are the best, a time to be carefree, dance the day away and surround yourself with great friends, making memories to last a lifetime.
Almost a year ago I finally went to my first ever full weekend festival. Unfortunately, the opportunity never really came my way in my younger years. I had a lot of commitments, working, dancing, and to be honest sometimes I found the idea a little intimidating. Generally, I left the town I lived in irregularly. I look back now and think that that is a shame, but I was happy enough with that at the time and as a result, I have really appreciated all of the experiences I have had in my adult life.
Starting off super simple – Let’s all say no to plastic bags.
That was a short article, right?
Please, humour me and allow me to expand.
Reducing the amount of waste we send to landfill every year is as easy as replacing the uncouth plastic bag of the past with a fancy tote bag. Do you have one yet? They are hard to avoid, I have about 10, even one bearing the emblem of Feltham Young Offenders Institute, courtesy of Josh. Not from a stint in there may I add, he finds himself in prison a lot with his work. I have collected some from all over the place and they come in super handy. We all have a favourite though, right? I have two.