Today I want to discuss why “IT IS COOL TO CARE.” The concept for this post came when looking for inspirational quotes, because who doesn’t love a good quote, and who is more inspirational than Safia Minney? She coined this phrase and has used it in many interview style articles when asked, If you could say one thing to consumers what would it be?
I think Safia Minney is the coolest of the cool. She’s the founder and CEO of People Tree, a Fair Trade fashion label and online retailer, and the first clothing company in the world to guarantee Fair Trade and environmental production practice throughout the supply chain. Committed to empowering the poor, protecting the environment and changing the kind of world we live. Drop the mic. That is my idea of cool.
So using this quote as inspiration I am going to open up a conversation in the hope that it speaks to anyone out there who really does, well, care.
The saying goes that when you start to care about something, say, an environmental issue, such as global warming, you become more aware about other issues that you previously had not considered. I think it is hard not to, because deciding to care about a cause requires us to learn new things with an open mind.
We believe that when we all open our minds up to new ideas amazing things can happen! Usually the best thing to happen is we learn much more than we first set out to, and once we care about something bigger than ourselves there is often no going back.
This is very true for me. My passion for starting Into The Eco began with taking an interest in slow fashion, human rights within the garment sector and talking openly about what I thought was wrong with the fashion industry. Over the years my passion moved away from ranting to my family and friends, and frankly wearing myself out, to wanting to take action. These actions have manifested so far in the small ways I have felt possible.
Through this interest in fashion I have found it almost impossible to stop this passion spilling over into other areas of modern day life. Leading me to think about how I can have a positive impact through my wardrobe choices, but also how we can have a more positive impact through our home lives too. There are so many layers to the sustainable revolution. This has lead us to cutting meat out of our diets as much as possible, recycling religiously, cycling to work when the weather allows, wearing our clothes for longer, and moving away from single use plastics when given a choice. All good places to start I am sure you will agree.
Today we are starting to discuss slow fashion and offer you some pointers on how to start the slow journey for yourself, right now. The good news is we are on the journey with you every step of the way and so are many others. So you are definitely not alone in this learning process. Yay.
We know how hard it is to make a conscious effort to slow down our buying habits. We are all surrounded by advertisements on a daily basis specifically designed to make us want more, even if we don’t need it. The slow fashion movement is about resisting these overly tempting traps, ending our fast fashion habits and making the most out of our clothes. Most importantly choosing our clothes for love over lust and quality over quantity. Within this article we are featuring some our most loved clothes, as always photographed Josh.
What Do We Want?
When Do We Want It?
Enter EcoStardust. A brilliant new business bringing us biodegradable eco glitter, with one mission, to raise awareness of environmental issues through their fabulous glitter. Encouraging the mindset that small purchasing changes can mean a lot when thought about collectively.