About a month ago at the hight of the British heat wave, we made our way to south London to meet Sophie Dunster, the brains behind the ethical brand, Gung Ho. Today, we are sharing the video while there. Sophie was kind enough to show us her beautiful container studio, and her quirky home on a houseboat.
Sophie’s designs are vibrant and interesting much like herself. Her colourful personality and passion comes through in all of her designs. Having been raised living a low carbon lifestyle, it’s no surprise that Sophie has made it her mission to push the boundaries of sustainable fashion.
We are on a mission to prove that fashion can help bring about positive change. Gung Ho helps people to make an impact in their daily lives, which is something we really love and talk about, like, all the time.
Call her a model, an eco-activist or a vegetarian, we just call her Jess, but she is all of those things and more and we love her for it. She has been so supportive of our vision at Into The Eco, so it was a joy to be able to use her talents in our latest photo shoot.
We are calling Jess our eco-conscious model, we classify her as a fellow eco-warrior, doing all she can to make a difference. She is passionate about her strict vegetarian diet, recycles everything she uses, refusing plastic where possible, buys into cool fashion brands, powers her flat with a green supplier, and is pleasantly vocal about all of the above. She also adopted all of our plants off us when we left London and is kindly keeping them alive while we are away. Something that we are super grateful for.
In a world that’s become addicted to high speed and constant newness and a clothing industry encouraging overconsumption, Wear the Walk’s approach to fashion offers an exciting alternative.
Currently, many of us enjoy buying new clothes on the regular. The rate of current purchasing is rising at a relentless rate. Luckily, with the rise in awareness, there has also been a rise in socially responsible substitutes.
Wear The Walk offers exciting stand-out pieces on a rental basis, at affordable prices. Zoe, the founder believes in making exclusive attitudes of high fashion accessible to us all, without the high price tag.
Worn it 30 times is a series we have started, highlighting the joy of wearing our beloved clothes at least 30 wears or more, with help from our favourite bloggers. Everyone’s choice of clothes is unique and we can’t wait to see what garments make us all into proud outfit repeaters. Our aim is to showcase the slow fashion movement through the famous 30 wears challenge. Throughout this series, we hope to show how easy it is to become happier and more sustainable through our clothes. This week the gorgeous Sally from My Eco Edit is sharing her favourite ‘Worn It 30 Times’ piece.
We decided to produce a fashion photoshoot showcasing sustainable design and our eco values. We did this by sourcing the clothes from ethical and sustainable sources and using a model who lives by her eco-conscious ideals.
As a whole, this shoot was a great example of how welcoming and collaborative the sustainable community is proving to be. Starting this shoot with only an idea, we began to send around a few emails, which lead to a couple of meetups. Ending with some lovely new connections, stories, great photos and a super proud feeling inside. We are so happy to share the results with you today and some of our inspiration behind the shoot.