Welcome to our first collaborative photoshoot.
We decided to produce a fashion photoshoot showcasing sustainable design and our eco values. We did this by sourcing the clothes from ethical and sustainable sources and using a model who lives by her eco-conscious ideals.
As a whole, this shoot was a great example of how welcoming and collaborative the sustainable community is proving to be. Starting this shoot with only an idea, we began to send around a few emails, which lead to a couple of meetups. Ending with some lovely new connections, stories, great photos and a super proud feeling inside. We are so happy to share the results with you today and some of our inspiration behind the shoot.
Since we posted our original article talking about the 30 wears challenge last year we have been ecstatic with the positive response it received. It was lovely to see people really engaging with the positive idea of loving our clothes.
Many of our friends and colleges said in passing comments, “I have definitely worn this more than 30 times” it made me so happy. This is what Into The Eco is all about, talking about everyday issues and making it feel approachable and engaging. What is more engaging than our content, creating conversations in the real world? I want to thank everyone for taking the time to read.
In the spirit of inspiring the 30 wears movement further, we are keeping the conversation flowing. Do you ever feel that some fashion bloggers and retailers make us think that buying new clothes is necessary to feel at our best? They might even make us feel we need to look a certain way to feel good about ourselves? If you have ever felt that way we are here to offer a fresh perspective.
Hey me again, here to tell you about the humdrum subject of what the best things to do with our old unwanted clothes. Until earlier this year I was not sure what the best advice to give was on the topic. I always wondered what happened to our old clothes after we put them in the recycling bins. Did anyone even come and collect them? Call me sad but I genuinely did think to myself, who empties these bins, where does it go, and what happens then?
Well in April this year I had the pleasure of attending a swap & style event held by Love Not Landfill. I had such a nice afternoon at LMB Textile Recyclers in East London, and all of my above questions conveniently got answered. I thought it deserved writing up because sharing is caring.
How to begin introducing someone whose’s work I admire so much? Over the last three years, I’ve become a big fan of Carol’s work. She has single-handedly brought us a brand with timeless style and quality. Quality, in the final products and also in the lives of the makers.
It is my great pleasure to Introduce Seek Collective, sometimes referred to as “Seek” for short, a name which inspires searching for better, looking and learning about better practices, and doing it together.
Seek Collective as a brand has become very close to my heart and so has the strong woman behind it. I met Carol through a serious of fortunate friendships, so I know not only does she make some serious fashion waves but she is also a really great woman to hang out with.
Today we are joined by Joey Taylor, the creator of the fashion blog, Northern Magpie. I had the pleasure of working with Joey a couple of years ago, she is a fellow designer and a fellow northerner, hence the name Northern Magpie. Needless to say, we clicked straight away and I am really happy to say we are still good friends. We have enjoyed many an in-depth chat about all that is good and bad about the fashion industry, and I can say that she has truly been an inspirational influence.
No one can deny that this woman has style in spades and we want to learn from her. Joey has been kind enough to agree to collaborate with us sharing some of her fashion advice. Often seen contrasting her fun and vibrant outfits against the urban background of London, I could easily spend hours scrolling through her content. Joey provides the honesty I crave from a blog. Not only giving us outfit inspiration, but also tips on how to get the most out of our purchases and even talks about the days we all have when we just don’t feel all that.
Reading up on Northern Magpie recently a couple of articles caught my attention. The first talking about “being in a style rut” the second talking about getting back to her true identity after a period of getting distracted.
Today we are discussing slow fashion and offering some pointers on how to begin the slow journey for yourself, right now. Starting with the 30 wears challenge. The good news is we are on the journey with you every step of the way and so are many others. So you are definitely not alone in this process. Yay.
We know how hard it is to make a conscious effort to slow down our buying habits. We are surrounded by advertisements on a daily basis specifically designed to make us want more, even if we don’t need it. The slow fashion movement is about resisting these overly tempting traps, ending our fast fashion habits and making the most out of our clothes. Most importantly choosing our clothes for love over lust and quality over quantity. Within this article, we are featuring some of our most loved clothes, worn way more than 30 times.
My fav outfit of the summer, good for mix and matching, and generally feeling like a big kid