Today I want to discuss why “IT IS COOL TO CARE.” The concept for this post came when looking for inspirational quotes, because who doesn’t love a good quote, and who is more inspirational than Safia Minney? She coined this phrase and has used it in many interview style articles when asked, If you could say one thing to consumers what would it be?
I think Safia Minney is the coolest of the cool. She’s the founder and CEO of People Tree, a Fair Trade fashion label and online retailer, and the first clothing company in the world to guarantee Fair Trade and environmental production practice throughout the supply chain. Committed to empowering the poor, protecting the environment and changing the kind of world we live. Drop the mic. That is my idea of cool.
So using this quote as inspiration I am going to open up a conversation in the hope that it speaks to anyone out there who really does, well, care.
The saying goes that when you start to care about something, say, an environmental issue, such as global warming, you become more aware of other issues that you previously had not considered. I think it is hard not to, because deciding to care about a cause requires us to learn new things with an open mind.
We believe that when we all open our minds up to new ideas amazing things can happen! Usually, the best thing to happen is we learn much more than we first set out to, and once we care about something bigger than ourselves there is often no going back.
This is very true for me. My passion for starting Into The Eco began with taking an interest in slow fashion, human rights within the garment sector and talking openly about what I thought was wrong with the fashion industry. Over the years my passion moved away from ranting to my family and friends, and frankly wearing myself out, to wanting to take action. These actions have manifested so far in the small ways I have felt possible.
Through this interest in fashion, I have found it almost impossible to stop this passion spilling over into other areas of modern day life. Leading me to think about how I can have a positive impact through my wardrobe choices, but also how we can have a more positive impact through our home lives too. There are so many layers to the sustainable revolution. This has lead us to cutting meat out of our diets as much as possible, recycling religiously, cycling to work when the weather allows, wearing our clothes for longer, and moving away from single-use plastics when given a choice. All good places to start I am sure you will agree.
One sunny bank holiday weekend, my lovely friend Ruby invited us to join her at her allotment, which we have Nicknamed Rosie. We chose the name Rosie as there are some lovely white roses growing on her patch and who doesn’t love a nickname. Ruby picked us up in her car in the morning, then just a short car ride away we arrived at our destination, ready to get our hands dirty. Walking through the old rusty gate and into the area filled with people’s homegrown goodies, we felt transported from the hustle and bustle of London life to a peaceful sanctuary for urban growers.