Fashion Revolution – How to get involved.



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Fashion Revolution’s mantra is: Be Curious – Find Out More – Do Something.

Every year since the Rana Plaza collapse worldwide around the 24th of April millions join the movement and take action for Fashion Revolution Week. The organisation was created to encourage consumers to use their voice and purchasing power for good. In a form of collaborative activism, calling for a fairer, safer, cleaner, more transparent fashion Industry.

I love their approach to the subject. Rather than making people feel guilty, Fashion Revolution works to show consumers that we all have the power to make a positive change no matter how big or small, young or old, rich or poor.

We wear clothes every day, for different activities and occasions, we also own clothes we don’t wear at all but still keep somewhere, perhaps, for sentimental reasons or regretful purchases. All of them have stories in which we, as their consumers are part of. But their story begins before we own them.

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Why is it important to ask questions?

I’m a big believer in the simplicity of asking this question: #whomademyclothes? Reason being, it puts the consumer at the heart of the campaign and encourages people to think differently about what they wear, plus it challenges us to consider the people and processes involved in the production of our clothes. Truth be told, many of us simply do not understand how clothing is made anymore and that all of our clothes are made by human hands and earthly resources from start to finish.

The question asks retailers to take a closer look at what is happening in their supply chains, in order to avoid complacency and improve conditions. Just as we like to know where our food is sourced, we should inquire where our clothes are produced and in what conditions.

While we all love the luxury of low price clothing, it has been said that as little as 35p added to a garment is enough to provide most people with a living wage in countries making our clothes.

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Fashion Revolution - Into The Eco

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Activism Made Easy.

Many people are tired of slow and lacklustre change so activism is on the rise. Social media is the ideal medium to mobilise behind a cause as it is accessible to us all. Fashion Revolution has prepared their campaign superbly with easy templates, posters and clear instructions on how to join in, below are some options.

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Take A Selfie.

We all love the occasional photo op, time to put on a piece of clothing you love and get snap happy. Show the label in any creative way you like, tag @fash_rev plus the brand you are wearing and ask them #whomademyclothes. Along with anything else you want to say. You can also tag your regional Fashion Revolution account on Instagram if they have a page.

Send a Tweet.

Same as above, you don’t even have to make the effort to take a photo, just write a quick tweet and show your interest in how your favourite brands are trying to improve their systems. Fashion Revolution also has many infographics you can download and use to create an eye-catching post.

Send an Email.

Again, if you are feeling camera shy or in a rush, you can send a short email toa chosen brand asking the same famous question, who made your clothes? Easier still there is a template you can use on the website. They have a list of direct emails to retailers built into the website, so really do all the hard work for you.  I just sent out a handful in all of 30 seconds and even got a couple of replies. Go on you keyboard warrior.

It is said that for every single email sent to a brand actually counts as 500 people. People who think the same way but have not had the time or didn’t know how to reach out. So think big.

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Fashion Revolution - Into The Eco

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Share your clothing love story.

We need to buy less, better quality pieces, made to last. Standing against disposable fashion and choosing a slower relationship with fashion. When we commit to a long-term relationship with our clothes beautiful things can happen, we often feel a genuine bond towards some special pieces. Wear things more than 30 times, and cherish each piece. Share a story about a piece of clothing you love. It is cool to be an outfit repeater don’t you know.  

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Fashion Revolution - Into The Eco

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Empathy is a collective force for good.

Empathy is a key concept for the fashion movement. We need to treat others across the world as rounded people, to be able to get a sense of their lives within and outside their workplaces. Try to step into their worlds, get a sense of their views, experiences, beliefs and fears, and to think about the similarities and differences between our lives and work, and how we are all connected.

Fashion Revolution week always goes too fast, this year is no exception, but every day can be Fash Rev day, if you miss this week you can still engage all year round. I think about it all an obsessive amount. As someone who has seen many parts of the industry from the inside good and bad, I am still constantly learning and believe in the power and goodness of people.

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Fashion Revolution - Into The Eco

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Take some time to explore their website as it is overflowing with information and resources to use all year round!

Let us know how it goes for you, if you get any replies. Is this the first time you are taking part or are you a seasoned activist? Look forward to hearing from you.

Love, Lottie xx

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2 Comments

  1. Jill Woods
    28th April 2019 / 7:57 pm

    Hi Lottie really think people are starting to listen I hear more about this on the news all the time now so think we are heading for change

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