Welcome to the first post

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If you are reading then, welcome. we are very grateful to have you here and thank you for taking the time to search for new information and read. You could say I am currently out of my comfort zone, but as the phrase goes, “life begins outside of your comfort zone” so here we are.

One thing in life I truly believe is that you can never stop learning, so by no means am I even close to being the finished article, but I want to continue the learning process and I would like to share that process with you, so stick with me.

My ambition in life is to try my best to have a positive impact on the world and those around me, I don’t feel like I can live a full life unless I am taking small actions every day to work towards this goal. If you are reading then I think you know what I mean by this. These actions can be as small as reading a new book, watching a documentary, donating to a cause you believe in, helping your friends and family, or just making changes in your routine and swapping old habits with new ones.

Over more time I will write posts discussing in-depth more about actions we can all adopt easily to become more conscious in our daily lives. Sometimes it is hard to believe that our individual actions make a difference, but the interesting thing about making small personal changes is that, if we all made them it would make a huge difference. 

Some of the things which I care about most and will be writing about include, changing ideas about modern-day consumerism and how it is possible for everyone to easily live a life with less, because less really is more sometimes, honestly. How to live a more sustainable lifestyle, taking the time to appreciate the simple things in life, and why the fast fashion industry needs to be moved away from giving rise to more sustainable options. The list goes on, I have a lot on my mind these days.

If you have already read my “About Us” page you will know I work in the fashion industry as a designer. I have found a job I enjoy with a group of people who I love, but the more I learn on a daily basis about the fashion industry the less it sits comfortably with me. I want to feel deeply proud of my work on every level, and for my ethics and my job to be able to sit side by side.


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The group of women who I work with most closely are truly awesome, and they listen to my complaints about the fashion industry and mostly share my sentiments, but we are all unsure what we can do to make a difference, in fact, I have learnt recently a lot of designers feel this feeling.

There is another proportion of people who I have met over the years seem blissfully unaware of the effects of fast fashion. I guess because the dialogue in the workplace is just beginning. I have taken to bringing some issues up in conversations in small doses or simply engaging with people when it naturally comes up, trying to partake in positive conversations, just slowly planting the seeds of change. Sooner than we know the many seeds planted, one or two have to grow, right? Creating hopefully a more inclusive and rewarding industry. 

I am proud to class myself as a forward thinker, which isn’t always an easy path to forge. Sometimes I feel it would be much easier to have blinkers on, but I don’t think I have ever been that kind of person.

Growing up I was always aware that there were underlying problems in the fashion industry. Even as a young girl I knew producing t-shirts for £5 or under could not be ethical, but I honestly was not aware of the magnitude of the problems. I naively thought I could breeze into an office and easily evoke change. If I had known the reality of the complexity of the problems, maybe I would have tried to pursue a different path, but I am here now and if I can have any positive impact then I am happy to be here. 

So I guess you could say this blog is long overdue on my part and probably about 10 years in the making, from the day I refused to step through the doors of Primark with my Mum because I didn’t like what they stood for. It has taken this long to fully form and make sense of my ideologies. I have documentaries like the true cost and movements like fashion revolution to thank for that, gaining the confidence to want to act on my instincts. 

I want you to know that I am very grateful for all of the opportunities I have been able to take advantage in my career so far. My job has helped me see the world, learn first hand about different cultures, move to the city, start a new life and it has opened my eyes to the world. All of this has made me a much wiser person and the woman I am today and I feel very lucky to be able to say that.

Last but not least, by far the best thing to come out of this journey has been meeting Josh, you will hear me talking about him from time to time, mainly because without his talents I probably would not be able to make this blog.

We met through a mutual good friend’s housewarming party when we were all struggling to make ends meet. Josh is the is the man behind the camera, my number one supporter and my Into The Eco team member. If you like what he does and want any photos please feel free to get in touch. (@joshjohnphotography)

If what I have said so far has any resonance with you and you also want to spread the sustainable message far and wide, well, that is music to my ears. Here at Into The Eco, we want the message to be as clear, concise, inclusive and as honest as possible, taking one step at a time. Nothing would make me happier for you to join us from the very beginning of the journey and hopefully start your own journey along with us. Please subscribe.

Due to time restraints, I think realistically I will update the blog with a fresh post once or twice a month, as I want each post to be quality over quantity. We would love for you to follow our Instagram @intotheeco so we can connect further, and see more frequent updates and get to know you too.

Our main aim is to build upon and become a part of the sustainable community, enabling conversations with like-minded people, mainly just to prove that there are a lot of people out there who are passionate about the movement and long for positive change.

We hope you read and receive this blog well, we welcome comments and feedback to help keep the conversation flowing. I would like to think I am approachable and I love to chat so don’t be afraid to reach out.

This is for all you movers and shakers who demand more from life, for yourself and for the people halfway across the world who we are yet to meet, for the workers hidden behind the scenes and for this beautiful planet we are so lucky to call home.

That’s all for now.

Lots of love, Lottie xx

Founder of Into The Eco


Leave a comment

  1. 17th July 2017 / 12:43 pm

    Oh love your blog! And the pictures is amazing. You are very brave to post those. It’s my first day at WordPress too and was wondering if we could follow each other? You know, to get some feedback! 🙂

    • 21st July 2017 / 6:32 am

      Hi Lovely, how are you?

      Thank you very much for your compliments. If I am honest it has taken me some time to build up my confidence to start. It feels good though!

      Welcome to wordpress!! I checked your blog out, nice photos! But I can’t Read Swedish unfortunately haha Keep up the good work!

  2. 21st July 2017 / 6:34 am

    Hey Slebby, Thank you and Thank you, you are very kind! Haha Josh says hello! Loving your blog, I will look at it more later today. Finally got some time today 🙂 xx

    • 16th September 2017 / 4:00 pm

      Why thank you very much! That is what we strive for. New post has just gone up about Eco Biodegradable Glitter.
      Let us know what you think, much love xx

  3. 18th December 2017 / 12:34 pm

    Hi, I just started an eco blog today and am looking for the sites of like-minded people to connect with. Yours appeals because you come across as realistic about the challenges, but keen to do your best in whatever ways you can – which is exactly the same place I’m coming from. I don’t know a great deal about fashion – my background is more writing/secretarial based – but I’d be interested in what you have to say because I’d like to make sustainable clothing part of my move towards an ecological evolution. Thanks for starting this blog and all the best with it.

    • 19th December 2017 / 3:02 pm

      Thank you so much for your nice comments, this has really made my day! It is so nice to hear feedback like this. I am really glad you like the feel of our blog, this is exactly what we are hoping to convey! Thanks for joining us! Speak real soon! xxx

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