How to begin introducing someone’s whose work I admire so much? Over the last three years, I have become a big fan of Carol’s work. She has single-handedly brought us a brand with timeless style and quality. Quality, in the final products and also in the lives of the makers.
It is my great pleasure to Introduce Seek Collective, sometimes referred to as “Seek” for short, a name which inspires thoughts of searching for better, looking and learning about better practices and doing it together.
Seek Collective as a brand has become very close to my heart and of course the strong woman behind it. I have been lucky enough to meet Carol through a serious of fortunate friendships, so I know not only does she make some serious fashion waves but she is also a really great woman to hang out with.
Today we are joined by Joey Taylor, the creator of fashion blog, Northern Magpie. I had the pleasure of working with Joey a couple of years ago, she is a fellow designer and a fellow northerner, hence the name Northern Magpie. Needless to say we clicked straight away and I am really happy to say we are still good friends. We have enjoyed many a in-depth chat about all that is good and bad about the fashion industry, and I can say that she has truly been an inspirational influence.
No one can deny that this woman has style in spades and we want to learn from her. Joey has been kind enough to agree to collaborate with us sharing some of her fashion advice. Often seen contrasting her fun and vibrant outfits against the urban background of London, I could easily spend hours scrolling through her content. Joey provides the honesty I crave from a blog. Not only giving us outfit inspiration, but also tips on how to get the most out of our purchases and even talks about the days we all have when we just don’t feel all that.
Reading up on Northern Magpie recently a couple of articles caught my attention. The first talking about “being in a style rut” the second talking about getting back to her true identity after a period of getting distracted.
Today I want to discuss why “IT IS COOL TO CARE.” The concept for this post came when looking for inspirational quotes, because who doesn’t love a good quote, and who is more inspirational than Safia Minney? She coined this phrase and has used it in many interview style articles when asked, If you could say one thing to consumers what would it be?
I think Safia Minney is the coolest of the cool. She’s the founder and CEO of People Tree, a Fair Trade fashion label and online retailer, and the first clothing company in the world to guarantee Fair Trade and environmental production practice throughout the supply chain. Committed to empowering the poor, protecting the environment and changing the kind of world we live. Drop the mic. That is my idea of cool.
So using this quote as inspiration I am going to open up a conversation in the hope that it speaks to anyone out there who really does, well, care.
The saying goes that when you start to care about something, say, an environmental issue, such as global warming, you become more aware about other issues that you previously had not considered. I think it is hard not to, because deciding to care about a cause requires us to learn new things with an open mind.
We believe that when we all open our minds up to new ideas amazing things can happen! Usually the best thing to happen is we learn much more than we first set out to, and once we care about something bigger than ourselves there is often no going back.
This is very true for me. My passion for starting Into The Eco began with taking an interest in slow fashion, human rights within the garment sector and talking openly about what I thought was wrong with the fashion industry. Over the years my passion moved away from ranting to my family and friends, and frankly wearing myself out, to wanting to take action. These actions have manifested so far in the small ways I have felt possible.
Through this interest in fashion I have found it almost impossible to stop this passion spilling over into other areas of modern day life. Leading me to think about how I can have a positive impact through my wardrobe choices, but also how we can have a more positive impact through our home lives too. There are so many layers to the sustainable revolution. This has lead us to cutting meat out of our diets as much as possible, recycling religiously, cycling to work when the weather allows, wearing our clothes for longer, and moving away from single use plastics when given a choice. All good places to start I am sure you will agree.
Today we are starting to discuss slow fashion and offer you some pointers on how to start the slow journey for yourself, right now. The good news is we are on the journey with you every step of the way and so are many others. So you are definitely not alone in this learning process. Yay.
We know how hard it is to make a conscious effort to slow down our buying habits. We are all surrounded by advertisements on a daily basis specifically designed to make us want more, even if we don’t need it. The slow fashion movement is about resisting these overly tempting traps, ending our fast fashion habits and making the most out of our clothes. Most importantly choosing our clothes for love over lust and quality over quantity. Within this article, we are featuring some our most loved clothes, as always photographed by Josh.
What Do We Want?
When Do We Want It?
Enter EcoStardust. A brilliant new business bringing us biodegradable eco glitter, with one mission, to raise awareness of environmental issues through their fabulous glitter. Encouraging the mindset that small purchasing changes can mean a lot when thought about collectively.
Those who know me, know that I don’t go many places without a pair of a trusty Dr Martens on my little feet. This pair in particular! They look very different now from when I first bought them. Fresh out of the store they were shiny silver, almost mirror like, but over time they have cracked and scuffed, the laces have become frayed and threadbare and the soles are wearing thin.
Those age lines only make me love them more. I love that they look well worn, like they have been on a journey, they tell more of a story than the fresh shiny pair they once were, and they have come to represent me. So I would like to show them to you, my most loved and most worn item, probably ever.