In a world that’s become addicted to high speed and constant newness and a clothing industry encouraging overconsumption, Wear the Walk’s approach to fashion offers an exciting alternative.
Currently, many of us enjoy buying new clothes on the regular. The rate of current purchasing is rising at a relentless rate. Luckily, with the rise in awareness, there has also been a rise in socially responsible substitutes.
Wear The Walk offers exciting stand-out pieces on a rental basis, at affordable prices. Zoe, the founder believes in making exclusive attitudes of high fashion accessible to us all, without the high price tag.
WTW spends time working with next-generation emerging designers, who care about how their clothes are produced. Better still, most pieces stocked by WTW are one of a kind. This means if you are attending a party, event, meeting, or if you just like looking fancy answering the door to the postman, you will always look as unique as you feel.
We all want to look and feel good, especially if we have an event coming up. Normally our first impulse is to hit the high street. Alternatively, if you are in a style rut WTW can offer a fun solution, without the retail guilt, and without clogging up our wardrobes. Less clutter is such a bonus, a clean closet equals a clean mind.
I was lucky enough to meet the team making it all happen. We welcome Zoe, the founder of Wear The Walk to Into The Eco to tell us more.
ITE: I have really enjoyed learning about your journey leading up to the birth of Wear The Walk. Tell us a bit about WTW and the drive that pushed you to follow your business instincts.
WTW: For me, this business is something I always wanted to do. I love the idea of peer to peer lending, so I wanted to see if it would work for designer to consumer lending. As all fashion obsessed girls fall victim to, I was buying a load of crap, wearing it once, and fattening up my wardrobe. I decided there must be a better way to be consuming. After looking at some successful companies in the US, I decided to take a leap of faith!
To be honest, I really didn’t set out to start a business at the age of 25, but the timings just worked. I’d just been part of a data company that was sold earlier in 2016, so had a bit of money from that, it was all quite serendipitous.
ITE: How does it make you feel to know you’re stocking special pieces, not disposable like a lot of fast fashion trends?
WTW: It makes me feel like we’ve got something unique, something that people would value because they can’t get it on the high street. Most importantly, it makes me feel we’re building a community of fashion lovers, that are craving to be connected. Which in essence is what fashion should be about, aspirational but accessible.
ITE: You offer a stylist service at WTW. What would you say to anyone struggling to find their own personal style?
WTW: Experiment, explore and be inspired. I’m not a big believer in promoting what’s in “trend.” I want women to find their own personal style for different occasions. It’s all about how wearing something fabulous makes you feel. Channelling the persona you want to give off. Sometimes, I want to be understated and comfortable, other times I want to look floaty and girly. Renting via our styling service enables you to do this.
ITE: Sustainability is progressing in leaps and bounds. Our ideas about sustainable fashion are changing for the better. Do you have a passion for sustainability? What elements of conscious dressing does WTW address?
WTW: Yes! Absolutely, WTW’s primary value is to promote sustainable fashion and to encourage women to be more conscious with their consumption. Our subscription service is really where you can transform your behavioural habits. We don’t want women just to rent for one-off occasions or renting to supplement buying, our goal is to replace buying. Which I appreciate sounds extreme, I’m not trying to say never buy anything again. I think we allied a capsule wardrobe, beyond that, I firmly believe everything else should and can be rented.
ITE: You have a creative spirit and a strong vision for the future of WTW, how does it feel to be at the helm of a cool young company?
WTW: Ha! It’s lovely you say that, but most of the time I’m just looking at our finances, managing my team or tracing our inventory. I think back to when I started this and envy the time when I was “doing all the fun stuff.” Although, I’m pretty sure this was looking through rose-tinted glasses. The best thing about working at WTW is my team, we have fun, don’t take ourselves to seriously but get our shit done.
ITE: Do you have any favourite designers that you are stocking at the moment?
WTW: I need to be democratic…but if I had to choose, I’d say the one I’m most excited about right now is Riona Treacy, I love the collection because it’s so effortless.
ITE: Good choice, I am a sucker for interesting hand-dyed clothes. We are very proud to see you are flying the flag for women in business. Tell us about your plans for the future of WTW.
WTW: Thanks! So we’re currently raising some investment so we can scale up. The plan is to expand into Europe after funding.
ITE: Lastly, do you have a personal motto that helps you?
WTW: laugh your way through the tears! It is ideal for when you’re in the shit and works a treat.
Haha, that is pretty good advice, I will remember that.
Renting our wardrobes would help free up some space in our overflowing wardrobes. Empowerment through dressing, feeling elevated and confident is an important part of our modern lives. Looking good and feeling great can be life-changing.
We loved working with Wear The Walk, looking through the rails of unique pieces to use in our shoot. Visiting their studio is an experience within itself. You don’t know what you will find, I am in love with each piece we selected, and I think you will agree they look amazing.
If you are someone who wants newness without the guilt of over-consumption, then rental companies are a great avenue to explore. You will definitely become known as the fashionista among your peers.
I know where I will be heading when I next need inspiring. It is great to know that there are brands helping us to push our personal style, elevating us through our outfit choices. The fact that you can rent designer clothing for a fraction of the price is such a great resource to have at our fingertips.
Thank you so much for this collaboration Zoe, we wish you continued success in the future, growing the business and helping make many more women feel incredible.
A special thanks go out to our lovely Eco-conscious model Jessica and Photographer Josh for agreeing to be part of this project. I feel so proud of this collaboration. To read more about the shoot and the inspiration behind it, click here.
Love, Lottie xx
Into The Eco
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Model: Jessica Ewer
Photographer: Josh John
Producer: Lottie Woods
Printed shirt: Christina Blisceac
White shirt: Sophie Pittom
Wide leg culottes: Glassdoor
Pink Bralette: Mimine AG
All from Wear The Walk